Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words

Consumer behaviour - Essay Example Electric Bike An electric bike or a scooter is an enhanced form of conventional bike that is operated by a battery. According to Graham and McGowan, (2008), electric bikes were first developed in Switzerland in 1980. These bikes use rechargeable batteries with the capability of converting electrical energy into mechanical energy. They use direct drive or geared motor units. Electric motorized bicycles vary in cost and complexity. The key consideration associated with the acquiring of electric bikes is the range. This range is affected by factors such as battery capacity, motor efficiency, aerodynamics, weight of the bike and the rider (Lamy, 2001). Advantages of the Electric Bikes Jamerson and Benjamin (2009) assert that electric bikes are associated with numerous benefits as compared to conventional bikes or motors vehicles. They are effective for mountain climbing compared to conventional bikes because less energy and effort is required when riding them. Electric bikes are safer to use on rugged terrains or steep road junctions compared to cars. The running cost of electric bikes is lower compared to that of cars. Frequent use of the electric bikes enhances physical fitness. They vehemently promote green technology compared to motor vehicles or cars owing to the low energy consumption of the batteries. Their use reduces environmental pollution as it does not involve burning of fossil fuels like the case with vehicles. However, Jamerson and Benjamin (2004) warn that although these bikes reduce air pollution, some of their aspects such as disposal of worn out batteries pollute the environment. Hypothesis The consumer perception of the electric bikes is favourable. This is because it is technological enhanced compared to conventional bikes and associated with numerous benefits compared to motor vehicles or motor bikes. Aim The aim of the study is to identify the perception of the consumers towards the purchase of electric bikes. Objectives of the Study 1. To kno w the perception of the consumers toward electric bikes 2. To identify the awareness level of consumers on electric bikes 3. To determine the factors that influence consumer choice when buying 4. To find out other factors that affect the buying decisions of electric bikes 5. To find out the post purchase experiences and benefits of the electric bike to the costumer Some of the questions that will be included to gain insight on the proposed study include: 1. Are you informed about electric bikes? 2. How did you become aware of electric bikes? 3. How many members of your family are eligible for riding electric bikes? 4. Which features would you consider when buying an electric bike? among others Statement of the Problem Although the electric bikes have been on sale in the UK for some time, most people still prefer to use conventional bikes as compared to electric bikes (Drane et al., 2009). The research yearns to explore one of the factors that could be preventing customers from buyin g electric bikes. Sample The sample size will be 200 respondents. Survey Area The study will focus on the West End and East End districts of London. Half of the respondents will be outsourced from the West End region of London city while the rest will emanate from the East End district. This will enhance balance in terms of economic disparities i.e. the West End is characterised by the

EARNING IT Essay Example | Topics and Well Written Essays - 3000 words

EARNING IT - Essay Example It is worthwhile to mention the fact that employment and business outlook aggravated in 2007 – 2008 after collapse of housing sector or property market and ‘bursting of speculative financial sector’ that resulted in financial difficulties and a credit crunch like situation. Indeed, the bankruptcies of various small and large financial institutions followed by closures of manufacturing and services sector organisations led to rapid surge in unemployment and economic contraction. In simple worlds, the aggregate demand and supply reduced that in turn resulted in a decrease in productive activities and new employment opportunities for general public. The weakness in economy, consumer buying power and real incomes also adversely impacted relatively strong sectors such as heavy machinery, engineering, arms, information technology, airline industry, electronics and others etc. because of fall in demand from all consumers. Hence, these strong sectors were unable to sustai n their business volume and cut down their employees thereby contributing in unemployment across UK. (Gregg and Wadsworth, 2010) According to Bell and Blanchlower (2010), the total real output of United Kingdom was decreased by nearly 7% during 2009; however, some improvements recovered Gross Domestic Product (GDP) growth by2% during 2010. In addition, the total job losses from recession during 2008 – 2010 were recorded to be just under 0.6 million, whereas the worst conditions in 1980 – 1983 and 1990 – 1993 left 1.6 million and 1.7 million workers unemployed respectively. Overall, there were 2.5 million workers unemployed in 2010 all across UK out of which 2 million belonged to England alone (remaining were from Scotland and Wales). In this way, it is justified to argue that UK economic structure is based on stronger grounds because relatively fewer job losses were recorded even though the output had expanded 3 times the aggregate